The Journal · Reno & Tahoe

A closer look at the spaces we call home.

Thoughtful advice on preparing, photographing, and presenting a property — from first frame to first showing.

Illustrative composed living room photograph showing the whole room and mountain-facing window

Featured · The craft

Before the showing, let them feel at home

A listing photo has a practical job: show what is there. But the best ones do something quieter, too. They let someone imagine setting down their keys, taking in the light, and staying awhile. That feeling starts with an honest, readable view of the space.

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More to explore

Illustrative example of a tidy kitchen with clear counters

Before the shoot

How to prepare your Reno home for listing photos

A room-by-room preparation checklist for Reno-area sellers and agents before a real estate photography appointment.

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Illustrative example of a well-composed living room interior

The craft

Phone photos vs. professional listing photos

A practical comparison of framing, window light, and truthful editing when photographing a home for sale.

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Illustrative aerial view of homes and their surrounding landscape

Listing strategy

Drone, twilight, video, or floor plan: what does your listing need?

A clear guide to choosing real estate media that actually helps buyers understand a Reno–Tahoe property.

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Illustrative exterior of a home near Lake Tahoe

Local perspective

Photographing a Reno–Tahoe property in every season

Practical considerations for photographing homes through Sierra light, snow, and seasonal changes in Northern Nevada.

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